AB Enterprises, founded in April 2016, is the brainchild of Helen Anderson and Lara Brockhurst. The pair who have worked together for 20 years, are recognized as true experts in the intimate apparel category with proven success designing, creating and sourcing beautiful lingerie and sleepwear for some of the world’s leading retailers.

Collaboration has been, and will continue to be, AB Enterprises’s focus, working with celebrities, bona fide design icons and premium or mass market retail partners.

Expertise in the intimates category is a time-honoured art, the AB Enterprises team exemplifies this and use their unique skills to help build dreams and visions and make them a lingerie reality.

AB Enterprises brings together exceptional technical expertise, design, brand development, sourcing, sales and marketing to always ensure a successful commercial result.

We are conceptualists who design beautiful lingerie brands with an unparalleled in-depth knowledge of the lingerie category. Working hand in hand with our technical team we ensure beautiful concepts are created and delivered on brief and on time and always with the end consumer in mind.

AB Enterprises has a rich history of working collaboratively with celebrities and design icons such as Dita Von Teese, Collette Dinnigan and Kylie Minogue. Trust is central to each of our relationships, our partners know they are dealing with a creative, passionate and highly collaborative team with exceptional category expertise and commercial know how, all essential in today’s competitive environment.

"Having sourced the best lingerie brands in the world for our customers for years, we approached the launch of Journelle’s private label with a very clear design mandate - and extremely high standards around quality and fit. [Helen and Lara] proved themselves to be invaluable partners in getting our important first collection to market. They quickly immersed themselves in our brand’s DNA, and used their deep understanding of the industry to guide us through the rest of the process seamlessly. Not only did the resulting product land in stores on budget and on time, but most importantly, it was something we were proud to put our name on and delighted to watch customers fall in love with."

Clare Chambers founder of Journelle stores in NYC

"I choose to work with Helen and Lara as I have great trust in their ability to bring my designs to life and know that the result will be exceptional. It always has been."

Collette Dinnigan

"In my 35 years involved in the Lingerie Industry, there are very few new brands that enter the market with the level of expectation as the Dita Von Teese brand. Not a fan of celebrity brands myself, I had doubts until I reviewed it. I was literally “blown away” by the design, workmanship and value that this collection offered. I have been approached by many retailers inquiring where they can buy it. This is one collaboration that is a perfect synthesis with intimate apparel and worthy of support. In the hands of Helen and Lara’s team and Dita’s input, there is no doubt in my mind of the brand’s potential. It would be a great loss to our industry to lose the momentum they have built."

Ellen Lewis of Lingerie Briefs.com

"I first met Helen & Lara when they presented the range ‘Wild Hearts’ by Collette Dinnigan to M&S. Working within M&S strict quality standards & procedures is not easy yet they approached the challenges they were presented & found workable solutions; a reflection of their in depth knowledge of the lingerie industry & their professional approach to their work. Always delivering on time, to the right quality & finish & always a pleasure to work with!"

Gillian Ridley Whittle